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The Voice of the Black Community
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Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

 

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
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Source:  Burrell 40, 2011

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Upcoming Events

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Any City America

NC State will feature an exhibit by J Stacy Utley

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Holiday Pops

Join Maestro William Henry Curry and the Durham

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Island of Lights Christmas Parade

Residents and visitors both young and old come

Latest News

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St. Aug’s men get first win

WOMEN Shaw (3-2) The Bears have won two of their past three games with wins over Elizabeth

Triangle adds 2 minor league basketball teams

One of the major changes the Tobacco Road Basketball League made over the summer was to up the

Trojans move on to second round of playoffs

Virginia State is the lone Division II HBCU team left in the NCAA playoffs. The Trojans