Title















Site Registration | Find a Copy | Event Calendar | Site Map | Search the Site
The Voice of the Black Community

Reader Profile

https://asoft181.securesites.net/secure/charlottepost/clientuploads/Advertising/ADV Demograph.bmp https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Benefit.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Circulate.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Medit Kit.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Adv Payment.bmp
https://asoft181.securesites.net/secure/charlottepost/clientuploads/Buttons/Abt Contact.bmp

 

Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

 

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 91.bmp     https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 81.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 78.bmp https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 77.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 73.bmp https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 68.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 67.bmp

 https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Buttons/Pct 51.bmp

Source:  Burrell 40, 2011

https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/DVD Demograph.bmp

https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Gender.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Age.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Income.bmp
https://asoft181.securesites.net/secure/charlottepost/tt/clientuploads/Advertising/GRPH Educate.bmp

Upcoming Events

read all
4

Chick-fil-A Race Series

Hundreds of runners will join the herd and

4

Yard Sale

Household items, antiques, and small furniture

4

Baseball Tournament

Pioneers in the Park is a two-day junior &

Latest News

read all

St. Augís legacy tour a hit with alumni, students

RALEIGH — Saint Augustine’s 2014 Legacy Tour will go down as a pivotal event that

Obama: Letís finish the unfinished work

WASHINGTON – Though the U.S. has made tremendous progress since the passage of the

The moment Brown, Abdul-Jabbar, Russell stood up for Ali

LOUISVILLE, Ky. — Muhammad Ali was on the ropes for refusing induction into the Army, and